Eddie Izzard’s Brilliant Britain is Labour’s second film of the 2010 election campaign: a virtuoso stand-up tribute to Britain’s great people, and a heartfelt reminder that while the Conservatives may have changed their suits, they haven’t changed their beliefs or their policies.
Share Brilliant Britain with your friends
Labour's General Election co-ordinator Douglas Alexander said today:
"Our election films are about the big questions people at home are asking themselves as they decide how to vote on 6 May. In the first film the question was ‘Will the Tories mess up the recovery?’
"The next big question is: ‘Have the Tories really changed?’ and we were delighted that Eddie wanted to set out his own view that they haven’t changed at all.
"When we knew we had a Friday evening slot for the film, we wanted it to be engaging and entertaining - a party political broadcast that people would actually want to watch at the start of the weekend. Eddie is a powerful communicator with a message about the Tories he wants the country to hear."
The film is being mailed and signposted throughout Labour's online community today as a conversation starter in Labour's word of mouth campaign, as party supporters gear up for doorstep campaigning this weekend.
Eddie Izzard said:
"I'm doing the broadcast because I take great offence at the Tories slagging off Britain, saying it's broken. I ran around the country and I found that Britain is brilliant. People from all kinds of backgrounds ran with me. Kids from rural estates and kids from inner city areas.
"The country has a big heart, which I saw even while we were going through tough times. The Tory party have changed their suits, but still don't believe in fairness, otherwise they wouldn't be in the Tory party".
Click to share Brilliant Britain with your friends